Brain
Brain is where your offers, notes, transcripts and past campaigns live, so your Chief of Staff already knows your business before you ask it anything.
← BackEvery lead, buyer and no-show enters a sequence automatically. Nothing sits in a spreadsheet waiting for you to remember it.
Try FollowUp Engine for free →Your old list already knows you. FollowUp Engine works it properly, on a schedule, without being annoying about it.
Try FollowUp Engine for free →Sequences pull what actually happened: which page they saw, what they asked, what they bought, so the follow-up reads like a person wrote it.
Try FollowUp Engine for free →This is the part a stack of separate tools cannot copy. FollowUp Engine reads from the apps above it and hands its output to the apps below it, inside one workspace, with no connectors to wire up.
Included on the same subscription. Nothing to connect, nothing extra to buy.
Most leads do not buy on the first message, and most businesses stop chasing after the second one. FollowUp Engine is follow-up automation built around that gap: every lead, buyer and no-show is entered into a sequence the moment they arrive, so nobody goes quiet just because the person who was meant to chase them got busy with something else.
A lead that arrives late on a Friday should not wait for someone to notice it come Monday. FollowUp Engine puts every lead, buyer and no-show into the right sequence the moment the trigger happens, so the first response is never a matter of who happened to check the inbox that day.
A list of people who already know the business is usually the cheapest source of new revenue there is, and usually the most neglected. Reactivation sequences run against that old list on a schedule you set, working it properly instead of leaving it to gather dust between the odd manual email someone remembers to send.
A follow-up that mentions the page someone looked at or the question they asked reads like a person wrote it, because it is written from that context rather than a generic template. FollowUp Engine pulls what actually happened from Brain before it drafts anything, so the sequence sounds specific rather than recycled.
Follow-up automation only earns its keep if it knows when to stop, and this is the part most tools get wrong. A sequence pauses the instant someone replies or buys, and every send is capped per contact, so a customer who has already said yes is never chased for a decision they have already made, and nobody feels hounded into buying.
Imagine someone who asks a business a pricing question on a Wednesday, then disappears without replying. In this hypothetical, that silence triggers a sequence rather than nothing at all: a short note lands a few days later referencing the original question, then a longer one addressing the objection that usually causes people to stall. If the person books, the sequence stops immediately. If they never reply, the enquiry eventually folds into the reactivation list rather than sitting forgotten in an inbox nobody reopens.
The mini-apps ship inside the OS, and each one does a job you would otherwise pay a separate subscription for. Tap a card to see how it works.
Brain is where your offers, notes, transcripts and past campaigns live, so your Chief of Staff already knows your business before you ask it anything.
← BackAI Receptionist answers every call, web chat and DM for a service business, qualifies the lead, books the job and hands you the transcript.
← BackReview Engine spots the customers who are happy, asks them for the review at the right moment, drafts it for them, and routes the unhappy ones to you instead.
← BackOne credit is one unit of work an app does for you: a page written, a batch of ads read, a script drafted. Every plan comes with a monthly credit pool, and every app shows its cost before it runs. See the credit pools by plan →
FollowUp Engine is in build. Early access opens on Pro and above.
Pricing lands with the release.
Sequences are capped per contact and pause the moment someone replies or buys. Reactivation runs on a cadence you set, not on every send window available.
Yes. Email and SMS in the same sequence, with the channel chosen per step.
Yes. Everything FollowUp Engine builds is yours, export it any time. Cancelling ends your access to the workspace, not your ownership of the work.
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